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Troy Brown is the Managing Director of the Ausure Group.
Troy is passionate about small business, having been involved in the insurance Agency/Authorised Representative industry for over 10 years. Troy Brown was appointed MD of the Ausure Group in January 2009, taking over the reins from Wayne Brown who founded and ran Ausure for 13 years.
BACKGROUND: Troy was previously General Manager of The Hollard Insurance Company where he commenced their broking division. In three short years Troy created a very successful business for Hollard and set up a very strong team to ensure the business continued to grow after his departure. Hollard Insurance recently honoured him as a Life Member of Hollard Select Brokers. Troy is a practicing Solicitor, having worked in private practice at a firm specialising in Commercial and Employment Law, as well as in the Corporate and Property area.
QUALIFICATIONS: Financial Administration and Law Degree (University of New England), Masters Degree in Finance and Entrepreneurship (specialising in Small Business Finance and Management), Associate Level of Australian Compliance Institute, Accountant, Tier 1 Qualified Insurance Broker. Troy has a special interest in financial analysis, decision making and small business financial management. He received academic merit awards from the University of New England and CPA Australia.
INTERESTS: Sport, golf, cycling, running, rugby union, business: the study of small business and entrepreneurship. He spent 3 months working in South Africa and has a family with 2 kids.
AFFILIATIONS: Troy is a Senior Associate Member of ANZIIF as well as a Member of the Australian Society of Certified Practicing Accountants (CPA), NSW Law Society and Newcastle Golf Club.
PERSONAL PHILOSOPHY: “The world is a complex place. Those of us who can translate our experience and knowledge into simple and hassle-free solutions for our clients will enjoy enduring success.”
THOUGHTS ON INSURANCE: “As a broker it is important that we communicate clearly what services we will be providing each client. It is essential we be up front about the services we will not be providing them. Without clear communication the broker and clients expectations are often very different.”

Ausure’s Founding Director Wayne Brown is also Area Manager for Victoria and ACT.
Wayne started Ausure Insurance and Finance in 1996, and together with his wife Katrina and colleagues, has built the business to be the success it is today. Wayne says, “Ausure commenced in 1996 and, after receiving our upgraded license in 2003 with three branches, we had to battle for agencies and I believe it was only persistence and my previous dealings with some senior managers in the industry that allowed us the break we needed. We now have more than 90 branches, all of whom I am extremely proud to be associated with.
The Ausure Board now consists of myself, Troy Brown and Richard Enthoven. Troy and Richard are without doubt two of the most talented insurance professionals in Australia. I have the utmost confidence Ausure is positioned to not only continue our progression toward No 1 but to be the undisputed leader of the AR space in Australia.
When Ausure started, the industry looked upon ARs as agents who were unprofessional small brokers. However, with the quality of our network and the procedures we have implemented, this has changed. We have received numerous awards but without doubt the most pleasing aspect of our achievements is the fact that, through the professionalism and credibility of our people, we have changed the thinking of professionals in our industry including insurers.”
Wayne handed control of the Ausure Group over to his son Troy Brown in 2009. Wayne currently focuses on managing relationships with the Ausure offices and insurers. His overarching aim is to ensure Ausure maintains respect with insurers and clients and to ensure Ausure’s Authorised Representatives have what they need to succeed. “This means supporting branches, whether helping them overcome any hurdles, or alternatively working with insurers to obtain better facilities.”
BACKGROUND: Wayne has been involved with the insurance industry for more than 27 years. His various positions include Area Manager for Wesfarmers Insurance and General Manager for AXA Rural.
INTERESTS AND ACHIEVEMENTS: Wayne loves all sport and enjoys renovating buildings. He is also passionate about helping people and has assisted old friends and colleagues remain in the insurance industry as well as given support to a number of new ones to grow their business. Wayne has been instrumental in assisting and encouraging a number of young people set up their own businesses.
VALUES AND COMMUNITY WORK: Wayne values honesty and integrity. He has served on various committee boards, coached rugby union and rugby league.
PERSONAL PHILOSOPHY: The harder you work the luckier you get.
National Operations Manager Graeme Lilley is also Area Manager for NSW and WA.
Graeme has 21 years of experience in the insurance industry: “What I enjoy about insurance is the fact that you gain knowledge and experience in so many different fields and industries because every business needs insurance.“ Graeme is responsible for General Management of all departments at Cardiff Head Office, dealing with Ausure branches and insurers as well as the overall Operations and IT Infrastructure of the Group.
BACKGROUND Graeme started his career in 1989 as an underwriter for CGU South Africa. He held various BDM positions before becoming Regional Manager of their corporate branch in Johannesburg in 1987. He then joined one of South Africa’s largest independent insurance brokers, Sela Brokers in 1998 where he became a Director in 2000. Graeme spent 10 years with Sela Brokers before leaving South Africa to join the Ausure Group in Australia in 2008.
QUALIFICATIONS: Graeme attained a Diploma in Insurance in South Africa in 1994 and his Tier 1 Insurance Broking in Australia through ANZIIF. He has completed management courses in South Africa as well as several insurance courses throughout his career.
INTERESTS: Graeme loves spending weekends outdoors, especially on the water with his family and friends. He enjoys boating, fishing and is a keen runner and cyclist. He likes all sports especially rugby union, motor racing and AFL and has a passion for Porsche and Ferrari. “Spending quality time with my wife and our dogs (who came over from South Africa with us) is very important to me.”
VALUES: Honesty, treat everyone the way you want to be treated and be generous to those less fortunate than yourself.
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